There are a lot of web marketers who love to use the predictive analysis. They use it in combination with real time data in order to get the most from a visitor. There are a lot of individuals that might visit your website on regular basis. To get the most from them, you can take help from the real time data which shows you the behavior of a particular user on the site. With the predictive analysis tool, you can see the potential of a client and whether he can be converted or not and ultimately you can take relevant actions to secure a good sale.
Real time data
There are a lot of people that look forward to using real time data. It is about getting a steady stream from your website as a user comes there and starts browsing. You will have a steady channel where you can see the actions that he or she is taking in real time. And by real time we mean that it will only take the amount of time required to track the user, process data, and display it in front of you.
Now, the time limit differs concerning the analytics that you are using. Some will be pretty quick and display it in front of you within 30 seconds to a minute while others may take two to three minutes to provide you real time tracking. Therefore, you get to see the impact of your marketing spot on and the moment data comes into the servers it is displayed in front of you. Therefore, it provides you an option to personalize the offers for the customer just at the right time and increase the chances of conversion.
Previously, the marketers had to do the hard work and that was predicting over the data that they obtain from analysis. However, with the modern machine learning and artificial intelligence introduced, high statistical calculations are done in seconds and machines have taken away this burden from their shoulder as well.
The predictive analysis helps a person in knowing about the future which increase the likelihood to convert. When we talk about modern day web analysis, it is an enormous amount of data that is processed each day. Therefore, tracking them all along and predicting it in the right manner becomes a tough ask. However, with the help of predictive analysis tool, you can take a look at the potential of conversion and find out patterns that are most effective. It generally contains meaningful insights to customer flow and interaction and with the machine learning and smart processing you will be able to search for the patterns that are most effective.
There are a lot of marketers that use real time data and predictive analysis. How you are going to use it depends on numerous elements. Everyone works on a certain strategy and you have to take a look at where it gets fit. Nevertheless, both are very useful tools that can be critical to your digital marketing campaigns.
Hannag Kim, A certified blogger, writer and traveler. Please get in touch.